Smash Em
Fresh menus. One simple system.
A bespoke website, custom CMS and search setup for Smash Em in Looe, Cornwall. Menus, daily specials, opening updates and photography come together in one straightforward system.
Looe, Cornwall
Explore the case study
01/ The brief
Match the character. Simplify the updates.
For a busy food business, menus, specials and opening information all need attention. The brief was to create a distinctive website that made those details easy to find, with a simple way for the team to keep them current.
Our approach
A bold website with useful tools behind it.
We carried Smash Em’s supplied black, cream and orange identity into a responsive design with clear routes to the menu, updates and visiting information. Behind it, a custom CMS brings everyday changes together, from prices and availability to gallery images and opening hours.
What we delivered
- Website strategy
- Website design
- Custom CMS
- Responsive development
- SEO foundations
- Menu integration
02/ The experience
Built around the way people use it.
Update the menu once
The website and downloadable menu use the same saved menu records. Changes to items, prices and availability stay connected across formats.
Keep customers in the picture
Separate controls for daily specials, service updates and opening hours make it straightforward to share what is available and when to visit.
Photography under control
The gallery tools handle uploads, image descriptions, ordering and publishing. Optimised images keep the presentation consistent across screens.
03/ Behind the website
Everyday updates, made straightforward.
The custom CMS gives Smash Em a practical place to manage the details customers need. Menu changes feed the website and downloadable menus, while gallery tools keep photography organised, described and ready to publish.
04/ SEO strategy / Cornwall
Local searches, practical answers.
The strategy focuses on nearby customers deciding what to eat and when to visit. Menus, opening details and location take priority, with search foundations prepared for the public launch.
Answer local searches
West Wayland and Looe give the business a precise local context, with menu and visiting information close together for people planning a stop.
Keep menu details discoverable
Menus are readable website content as well as downloads. Shared records keep items, prices and availability consistent when the team makes changes.
Prepare the public search footprint
Launch-aware canonical addresses, sitemap and indexing rules distinguish the public website from private previews and owner tools.
05/ The result
One place to keep everything current.
The completed website and custom CMS give Smash Em a connected system for its menu, updates and photography. The bold public design and practical editing tools serve the same purpose: keeping useful information clear, consistent and easy to manage.
One website.
One place to manage it.
Menus, specials, service updates and photography, connected through a CMS built for the business.
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Planning a food or hospitality website in Cornwall? Let’s make it work for your business.
Independent studio. Based in Cornwall.
Working with ambitious businesses across Devon and beyond.