Search consultancy identity
A direct mark for a no-fuss SEO company.
A stripped-back brand identity for Soda, a UK SEO company, centred on a simple mark designed to feel direct, memorable and easy to use.
The project
What needed to work.
Soda's proposition is deliberately uncomplicated, so the identity needed to avoid visual noise. The project focused on creating a compact mark that could carry the brand clearly in small digital spaces as well as larger applications.
Context
Finding the real job.
Search businesses often fall back on familiar charts, arrows and technical symbolism. The opportunity was to create something simpler and more recognisable while retaining the directness expected from a practical consultancy.
Direction
A system with intent.
Stormy Studios reduced the visual language to a bold monochrome mark and concise word treatment. Proportion and negative space do most of the work, making the identity flexible without relying on decoration.
Delivery
Built to hold together.
The finished identity is straightforward to reproduce and remains legible across website, social and document contexts. It gives the business a distinct visual cue while matching its preference for clear, no-fuss communication.
Keep exploring
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Work with Stormy Studios
Your project should feel just as considered.
Tell us what the business needs to achieve. We will bring the strategy, design and technical pieces together around that goal.